Birla Sun Life Insurance Co. Ltd. (BSLI) is a joint venture between the Aditya Birla Group and Sun Life Financial Inc. of Canada for asset management, life insurance and wealth management businesses. Sun Life Financial Inc. is a leading international financial services organisation providing a diverse range of wealth accumulation and protection products and services to individuals and corporate customers. BSLI started operations in March 2001 after receiving its registration license from IRDA in January 2001.

Its core strategy since inception has been to create value for all its stakeholders. This has been driven through innovative and customer-focused products and a multi-channel distribution capability in individual and group insurance. The company started its operations with the launch of innovative unit-linked insurance products, being the first private life insurance company in India to do so. BSLI has also geared up through superior value creation and technology in fulfilling its aims to provide multiple products and benefits, greater investment opportunities and to provide the vast investor populace in India with better liquidity and security. The transition of the insurance industry in India from a public monopoly to a competitive environment presents interesting opportunities both to the insurance players as well as to the customers. BSLI plans to spot emerging trends and capitalise on these opportunities for the benefit of its customers. It aims at being a leader in product innovation with new products designed to cater to specific customer needs.

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